2553/11/04

Height-Shame-Model-Money

Friday, November 5,2010

I have been years away from writing about models and runways since I left my first publishing house. But I can't help putting my nose into this topic when I saw recent news about several (super)model contests in both Thailand and abroad on the media.

Not that I dislike or oppose this job or  model contests. I am open-minded and not so lunatically feminist. Models, male and female, help boost sales and reputation of goods and services. Putting the right models to the right products adds values to products for audiences can visualize themselves better if they use those goods. Beauty and Glamour are often offered. But the truth always remains. Nothing is perfect.

Model contests lately nagged my open-minded nerve. The recent news I came across was a contest in China that the winner was an eleven years old girl.  Yes, eleven - 11  as in number- is her age.  According to the news' illustration, the girl is cute and fit for  the "model" stereotype. She is willowy and very tall at her age--175 centimetres.  With good makeup and her backless long dress, the girl could be assumed to be older as much as her two runners-up who are around 20s. The winner looked very proud.

The 11-year old lady deserved to feel proud.  It is not easy to win the contest and certainly she had spent her precious time practicing her walks and poses for the contest.  Her mother said she was very proud of her daughter.  Her girl was much taller than most children at her age, causing others to make fun of her. She added that raising a tall kid is not easy but now she saw a brighter opportunity for her kid's future.

I should feel happy with the mother-daughter duo but I don't.  Too bad that I may be a minority to feel this way. According to the news, several other model contests in China also gave similar results---their winners and runners-up are around 13-16 years old. They look bright, pretty and innocent despite their full makeup and revealing dresses. One truth about their ages that cannot be concealed may be their not-fully-developed bodies. But that is certainly not a problem in the eyes of those contests' judges and sponsors.

Let me get you back to relaxing mood a bit. Look out at the blue sky and green trees (if you can find) outside. Then, we will see more from what I saw from this issue. :)

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